That's It
TARGET
For those who want to maintain at home their cosmetically-colored or natural blond (warm or cool) tones and white and grey tones.
KEY POINTS
• Tailor-made formulations to revive and provide endless tone shine, eliminate the annoying yellow effect if undesired, beyond conditioning and softening the hair.
• With photo-reflective beads, special particles that mirror the light from different perspectives, amplifying over and over the tones and providing incredible shine
• Ceramide that adds strength and nourishment to the hair fiber leaving it compact and uniform
• Phytokeratine that acts in depth on the hair fiber thanks to its hair-like structure, for hair that look more healthy and vital.
That's It Blond Ambition
A pigmented shampoo for cool blond hair.
Enriched with pigments which neutralize unwanted yellow tones and enhance the brilliance of cool blonde or platinum hair, both natural and cosmetically-colored.
Ideal for frequent use.
Pack: PF013176 - 250 ml bottle
Application
1. Apply onto damp hair
2. Massage evenly then rinse thoroughly.
3. Repeat if needed.
4. To enhance the cool tone, leave on for 2/3 minutes.
That's It Blond Parade
A Mask for all types of blond hair.
Nourishing and conditioning treatment that renew hair softness and enhances blond hair brilliance.
Suitable for a frequent use.
Pack: PF013180 - 150 ml tube
Application
1. After shampooing, apply onto towel-dried hair, distribute over lengths and ends.
2. Leave on for 3 minutes
3. Comb through and rinse off.
That's It Forever Grey
Conditioner for white and grey hair.
Conditioning treatment that detangles and at the same time makes grey and white hair shiny, delivering brilliance to tone.
• Pack: PF013181 – 150 ml tube
Application:
1. After shampooing, apply onto towel-dried hair, distribute over lengths and ends.
2. Leave on for 3 minutes
3. Comb through and rinse off.
That's It Gold Fever
A pigmented shampoo for warm blond hair.
Formulated with pigments which preserve the warm tones of soft blond hair, both cosmetically-colored and natural.
Ideal for frequent use.
• Pack: PF013177 - 250 ml bottle
Application
1. Apply onto damp hair
2. Massage evenly then rinse off.
That's It Never Brass
Shampoo with a high concentration of pigments, specifically designed for blond hair with cool tones or with highlights and white/grey hair, both natural and cosmetically-colored hair.
It performs a toning action that enhances the cool tones and neutralizes the undesired “yellow” tones.
For professional use only.
• Pack: PF013179 - 250 ml tube
Application
1. Apply onto damp hair
2. Massage evenly then rinse thoroughly.
3. Repeat, leaving the product process for maximum 5 minutes.